Yet, traditional methods of articulating ‘purpose’, ‘mission’ or ‘vision’ are fundamentally flawed.

Most organisations don’t follow a formal process. Rigid adherence to ‘corporate speak’ and democratic ‘word-smithing’ ensure the outcome is often convoluted and confusing. And, with little or no meaningful input from either customers or employees, the most important stakeholders are generally overlooked completely.

Is it any wonder then that 70% of employees are misaligned with their organisation’s strategic direction?2

Traditional management models fail to deliver outcomes that truly connect, let alone drive the behaviours required to move organisations forward in a meaningful way – that, simply put, don’t inspire action.

That’s why we spent two years, working with some of the brightest minds in the country, developing Ideology.

We’re an eclectic group of strategists, business people, brand specialists and academics and we help leaders clarify company purpose and ensure everyone is moving forward in the same direction.

Our founders
Ideology-Australia-Jaimie-Ratten-612x408
Jaimie Ratten

Founder & Managing Director

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Colin Mackay-Coghill

Founder & Head of Strategy

Ideology-Australia-Jaimie-Ratten-612x408
Jaimie Ratten

Founder & Managing Director

col
Colin Mackay-Coghill

Founder & Head of Strategy