ARTICLES

Purpose and profit

By Jaimie Ratten
Founder & Managing Director

There has been five-fold increase in the public conversation about corporate purpose over the past two decades. Larry Fink, CEO of BlackRock, the world’s largest investor with $9 trillion in assets under management stated in his annual letter to shareholders that ‘purpose is not the sole pursuit of profits but the animating force for achieving them’. This is a fundamental shift in leadership doctrine.

Read Larry Fink’s full ‘Profit & Purpose’ letter here.