Clarity through simplicity

The Ideology Model is a simple five-step framework that makes it easy to define who you are and why you exist as an organisation, then articulate it to employees, customers, investors and other stakeholders:

  1.  Why do we exist?
  2.  What do we do?
  3.  Why do we matter?
  4.  Where are we going?
  5.  How do we get there?

– Purpose
– Differentiator
– Value proposition
– Vision
– Guiding principles

The Ideology Model is designed to communicate in a simple and jargon-free way, a compelling narrative that is easily understood by everyone from frontline employees to the C-suite, the Board and beyond.