The life expectancy of Fortune 500 companies in the 1950s was 60 years. Today it is less than 15 years. Globalisation, technology disruption and the pace of change are killing off companies faster than ever.
To keep pace, organisations, their leaders, Boards and workforces are under enormous pressure to become more agile and stay relevant in the face of rapidly changing customer needs.
Mission, Vision, Values was never designed for leaders and their workforces trying to survive, let alone succeed, in this kind of economy.
Although an increasing number of leaders recognise the importance of ‘purpose’ in setting and maintaining organisational direction, most fail to achieve the clarity required to have a meaningful impact on business performance.