Unlike Mission, Vision, Values, which is more often than not completely disconnected from the day to day decision making of the business, your unique ideology is designed to sit at the very heart of your organisation, guiding everything you do.

Works internally and externally

Internally, your ideology articulates your Employee Value Proposition and shapes Culture – driving awareness of the business as an employer, acquisition of new people, engagement with your workforce and, ultimately their retention.

Externally, your ideology operates in exactly the same way, articulating your Customer Value Proposition and defining Positioning – driving brand awareness, acquisition of new customers, engagement with customers and, finally their retention.

Awareness of you as both an employer and business, and acquisition of both new employees and customers, is driven by your Reputation, while engagement with both employees and customers, and retention of them, are driven by the Experience you provide.

Brand-ideology-model-Complete

Your unique ideology drives
your business from the inside out.

Your unique ideology drives your business from the inside out.

Brand-ideology-model-Complete