We help make visible change inside and outside of organisations

We’ve developed a rigorous, highly effective process for helping organisations define who they really are so they can become the businesses they aspire to be.

This is a proprietary process built around the Ideology Model that is delivering the kind of results for our clients that no one else has been able to achieve.

We’re a diverse group of strategists, academics, design thinkers and writers. We’ve brought some of the brightest minds in the country together to solve the problem of organisational change.

We work with ASX100 companies, market leaders and private companies around Australia.

Jaimie Ratten
Founder & Managing Director
+61 407 755 188

Colin Mackay-Coghill
Founder & Head of Strategy
+61 409 107 027

Dr Serena McClellan
Head of Research
+61 419 096 672