"Firms exhibiting higher clarity of purpose have systematically higher stock market performance."

Corporate Purpose and Financial Performance
Wharton Faculty Research

What we do

We help companies achieve clarity of purpose, so everyone is moving forward in the same direction.

How we do it

Discover

Data collection and analytics to discover who you are.

Articulate

A new model for clearly defining and articulating your true purpose.

Mobilise

Embedding your purpose in your strategy, culture and brand.

Measure

Track clarity of purpose and your people’s connection to it.
CLARIFY PURPOSE

4. Middle management is the key to success

The fourth and last finding from the largest study into corporate purpose and financial performance is that one group in particular need to be fully on board: Middle management. Too often, corporate purpose is underutilised and poorly implemented. Most executives agree that a strong sense of collective purpose can positively impact both employees and customers. […]

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ALIGN YOUR PEOPLE

3. Purpose + Clarity is the key driver of financial performance

The third finding from the largest study into corporate purpose and financial performance is that there is one component that’s absolutely critical for success: Clarity. First and foremost is management’s ability to provide clarity of purpose, “… a clear view of where the organisation is going and how to get there”, which is fundamental in […]

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ESTABLISH DIFFERENTATION

2. A friendly culture has zero impact on financial performance

The second finding from the largest study into corporate purpose and financial performance is that a friendly culture has zero impact on financial performance. Yes, you read that right. According to Peter Drucker, culture is critical to organisational performance. So critical in fact that he is often quoted as saying, “Culture eats strategy for breakfast”.2 On […]

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INSPIRE ACTION

1. Purpose is not the pursuit of profit

This is the first of four articles where we take look at how purpose drives company performance. It comes from research by three professors from NYU Stern School of Business, Columbia University and Harvard Business School have collaborated on the largest study of corporate purpose in relation to financial performance ever conducted1. Over a period of six years, […]

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