"Firms exhibiting higher clarity of purpose have systematically higher stock market performance."

Corporate Purpose and Financial Performance
Wharton Faculty Research

What we do

We help companies achieve clarity of purpose, so everyone is moving forward in the same direction.

How we do it

Discover

Data collection and analytics to discover who you are.

Articulate

A new model for clearly defining and articulating your true purpose.

Mobilise

Embedding your purpose in your strategy, culture and brand.

Measure

Track clarity of purpose and your people’s connection to it.
CLARIFY PURPOSE

Finding clarity amongst the chaos

These are extraordinary, unsettling and uncertain times. Everything is an unknown unknown and every business and political leader now finds themselves in unchartered territory with COVID-19. While leadership is a lonely and unforgiving place, people in leadership roles have the ability to make choices and take action in the midst of this global crisis. The […]

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ALIGN YOUR PEOPLE

Purpose and profit

There has been five-fold increase in the public conversation about corporate purpose over the past two decades. Larry Fink, CEO of BlackRock, the world’s largest investor with $9 trillion in assets under management stated in his annual letter to shareholders that ‘purpose is not the sole pursuit of profits but the animating force for achieving […]

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ESTABLISH DIFFERENTATION

Move your organisation in the right direction

Discover and articulate your company’s true purpose so everyone has a clear view where the organisation is going.

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INSPIRE ACTION

Establish the right behaviours

Make expectations around behaviour clear through guiding principles that are meaningful to everyone in the organisation.

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